When the writer finishes the book, they don’t know whether it’s any good. Will the readers stop reading on page 50? Will there even BE any readers? So, the writer has found the target audience carefully approached through various marketing means (I didn’t do that, because I’m a bit of a twatwaffle, about which in a moment), but what if a mistake was made and the Carefully Selected Potential Readers just don’t click on the links? Or they do, but don’t like the cover? They like the cover, but not the blurb? Or the worst – mutter “meh” and go elsewhere? Will the book sell any copies at all?
This is predictable to a certain degree. For instance, I am 100% certain that in the coming year Children will sell fewer copies than Harry Potter and the Philosopher’s Stone, which has been out for 23 years. Whether that will mean 0.001% of Rowling’s book’s sales or 10% (in my dreams) isn’t that easy to predict, but at the end there are maybe a few thousand people in the world who know I exist at all, much less that I write books.
This isn’t the worst part though. Without a team, or at least one faithful and very well-read assistant, I don’t even know what my book is. It took me literally months to decide I would call it queer Norse adult literary fantasy, and I am still not entirely certain whether that’s correct. In order to get people to buy my books, I have to find those right people (then hope they like the cover, then the blurb…) That’s very easy though, innit? I simply find some books that are just like mine, advertise to those readers, $ucce$$ follows.
Let’s start with the warm-up. What other books do my readers buy?