Why reviews are important

At the end of my book (NOT pictured above) you will find the following:

Thank you for reading Storytellers – I hope you enjoyed it.
I would be most grateful for a review or a comment on Amazon, Goodreads, or any other website of your choice. Takk fyrir!

You might have noticed similar requests in other authors’ books. Not just indie authors like me, but traditionally published writers whose books have their own shelves in Waterstones. Oddly, we don’t say “only leave GOOD reviews”, so… why? Is this some sort of a competition?

Why, it is! As of March 31, there were 3.4 million books in the Kindle store. That’s a lot of competition. Average sales of a debut novel are 100 copies within the first year and 500 copies within the book’s lifetime. This includes both J. K. Rowling and Jane Smith, whose sad story I tell below…

(in)Visibility

Jane Smith just self-published a novel called Rabbits Attack. The novel, which she worked on for eight years, sold 30 copies in its first week, 15 in week two, 2 in week three. Her heart sinks as Jane watches her sales drop. With a sigh, she opens her book’s page and notices something odd. Her book’s Amazon page lists… fifty-five other titles – and that’s with an ad-blocker! Those are divided between so-called “Also boughts”, “Customers also shopped for”, and “Customers who viewed this item also viewed” sections. So, on her own book’s page, Jane has fifty-five competitors. That’s more than the number of books she sold.

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