reviews

Non-Starred Review, or Where Is My Integrity

 

A while ago I decided to stop giving star ratings to books I am reviewing, unless the book is fantastic, 100% worthy of a five-star score, and I had nothing to do with it.

Before I begin: the examples below are all composites, unless I name them.

*****

A few years ago I have read a book that was objectively bad. The heroine’s job, which was so important she met a Scottish farmer at a related conference – the reason why he attended it was unclear – disappeared once she moved into his farm. She didn’t quit the (freelance) job, it just never made an appearance again. The evil ex seemed to pop up when the author remembered she needed to exist, so that the book could be marketed at certain audience.

I loved that book. I thought I wanted to read a Scotsman rom-com. It turned out that I wanted to read exactly what the author has written: a love letter to farming, and not a romanticised one either. It would have been much better, had it not been billed as a rom-com to make marketing department’s job easier.

The writing/editing would earn it two stars if I were in generous mood. And I was! I five-starred it because of how happy it made me. It took me a while to realise that was the same score I have given to the best book I have read in my life, The Hours by Michael Cunningham.

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Children: out and proud


Children is out, and I am proud. You can buy the e-book here. There are more links and excerpts on the Children page.

When the writer finishes the book, they don’t know whether it’s any good. Will the readers stop reading on page 50? Will there even BE any readers? So, the writer has found the target audience carefully approached through various marketing means (I didn’t do that, because I’m a bit of a twatwaffle, about which in a moment), but what if a mistake was made and the Carefully Selected Potential Readers just don’t click on the links? Or they do, but don’t like the cover? They like the cover, but not the blurb? Or the worst – mutter “meh” and go elsewhere? Will the book sell any copies at all?

This is predictable to a certain degree. For instance, I am 100% certain that in the coming year Children will sell fewer copies than Harry Potter and the Philosopher’s Stone, which has been out for 23 years. Whether that will mean 0.001% of Rowling’s book’s sales or 10% (in my dreams) isn’t that easy to predict, but at the end there are maybe a few thousand people in the world who know I exist at all, much less that I write books.

This isn’t the worst part though. Without a team, or at least one faithful and very well-read assistant, I don’t even know what my book is. It took me literally months to decide I would call it queer Norse adult literary fantasy, and I am still not entirely certain whether that’s correct. In order to get people to buy my books, I have to find those right people (then hope they like the cover, then the blurb…) That’s very easy though, innit? I simply find some books that are just like mine, advertise to those readers, $ucce$$ follows.

 

Also-boughts

Let’s start with the warm-up. What other books do my readers buy?

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A month in the life of a book

Storytellers was officially released on March 28, 2019. Today it’s exactly one month old. Once I’m on my tenth novel I probably won’t even notice this sort of thing, too busy signing contracts with Hollywood and buying mansions. But this is my first book-baby and every morning I wake up excited to see what’s going to happen.

Here’s what happened so far…

Writing

I’ve rewritten the entire book twenty-one times.

In September 2017 I believed the book to be finished and ready to go. I asked an editor to go through the text and correct my grammar and spelling – I am painfully aware that I’m not a native speaker. She returned the book just in time for my 40th birthday (poetic, right?), mentioning in passing that perhaps a few things could do with another look, not too much, just a lick of polish. The most shocking thing she said to me was that she felt that the female characters seemed slightly flat.

Those who know me are aware that I’m an avid feminist. Almost all of my favourite books feature amazing female characters so full of life that I feel like we are BFFs. I could have dismissed Megan’s remarks, and almost have, but two of them overlapped with my beta readers’ remarks. When one person doesn’t like a detail, it’s generally not a problem. Two, though – one of them a professional – should make you think. So I did a bit of rewriting here and there. Eighteen times. Seventeen months. The total: twenty-one times over twenty-six months. Lads and ladies, here’s my book-baby, a result of an extremely overdrawn pregnancy.

The #PubDay

Also known as the day when you can actually purchase the book.

GOOD GODS. First of all, I didn’t realise that Amazon paperbacks did not feature the preorder option, accidentally publishing an unfinished version on February 27, giving scammers a chance to “offer” the book that didn’t exist yet, meaning you could “buy” it from the scammer – but not from me. The hardcovers came with two dates: publication date and on-sale date, which technically is a preorder, but in practice the book showed up on Amazon on March 28th, declaring that it was released on March 7th. At least the e-book did come out on the day it was supposed to be released. There were, excitingly, some preorders. The super deluxe boxed sets sold out within less than three days since I announced them, way before I even put one paragraph online.

This was the simple bit.

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Why reviews are important

At the end of my book (NOT pictured above) you will find the following:

Thank you for reading Storytellers – I hope you enjoyed it.
I would be most grateful for a review or a comment on Amazon, Goodreads, or any other website of your choice. Takk fyrir!

You might have noticed similar requests in other authors’ books. Not just indie authors like me, but traditionally published writers whose books have their own shelves in Waterstones. Oddly, we don’t say “only leave GOOD reviews”, so… why? Is this some sort of a competition?

Why, it is! As of March 31, there were 3.4 million books in the Kindle store. That’s a lot of competition. Average sales of a debut novel are 100 copies within the first year and 500 copies within the book’s lifetime. This includes both J. K. Rowling and Jane Smith, whose sad story I tell below…

(in)Visibility

Jane Smith just self-published a novel called Rabbits Attack. The novel, which she worked on for eight years, sold 30 copies in its first week, 15 in week two, 2 in week three. Her heart sinks as Jane watches her sales drop. With a sigh, she opens her book’s page and notices something odd. Her book’s Amazon page lists… fifty-five other titles – and that’s with an ad-blocker! Those are divided between so-called “Also boughts”, “Customers also shopped for”, and “Customers who viewed this item also viewed” sections. So, on her own book’s page, Jane has fifty-five competitors. That’s more than the number of books she sold.

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